Abstract

The Indian pharmaceutical business is expanding at a rapid pace. The expansion of Indian pharmaceutical companies is notable not only in terms of market capitalization, but also in terms of cost and availability. The pharmaceutical industry nowadays is extremely complex. Previously, firms used simple marketing methods to suit market demands. Medical products can readily establish their brand reputation. It was simpler to build brand trust, attract purchases, create brand affect, and foster brand loyalty. Media, message repetitions, recall value, and innovation are key to marketing and branding. Pharmaceutical multinational Businesses are to blame for the present shift in marketing methods. Leading corporations use high-end development rather than adaptive development, new innovation-based companies are thriving, and companies who do not innovate in goods and processes are finding it difficult to compete with organizations that do. The pharmaceutical sector is quite complicated. My study concentrates on one such pharmaceutical retail store “the Apollo pharmacy "within the region of Chennai. This study aims to discover the customer satisfaction towards the pharmacy, their services, quality, availability and price of the medicines. This study has used primary data for the purpose of research. The primary goal of the survey is to determine consumer satisfaction and loyalty to the Apollo pharmacy business.

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