Fragrances and Personality Types: Are they Related?​

Shrey Nigotiya
HR College of Commerce and Economics, Mumbai, India.

Volume III, Issue VI, 2020

The purpose of this study is to find out the relationship between personality and perfume/fragrance preferred by an individual. Various questions were asked in the questionnaire about the personality and perfume related questions. This helped in the conclusion and final analysis of the data so collected. Data was collected either manually or online through google forms. It is essential today in the age of marketing and branding to acknowledge the presence of the phenomenon that is perfume, its brand personality and contents, and the effect it has on its customers. This study aims to correlate the various attributes of perfumes to the spending capacity and information perception of people, keeping in mind the diverse personality trends that occur in our modern world.

Keywords: Data, Attributes, questionnaire