Abstract

Green marketing is a new miracle which has developed in the global request and has come an important conception in India and other countries. During recent times consumers prefer further environmental friendly products over traditional products and their opinion and preferences has been changed towards the green products because of environmental issues. Green marketing means product, creation and distribution of products and services which are terrain friendly in nature and cover the terrain from its declination. Green marketing is a ultramodern conception and it's espoused by companies and business enterprises due to dangerous effect on the terrain. This exploration paper explains the conception of green marketing, elaboration of green marketing, green marketing blend, and challenges of green marketing and also explains the companies who are espousing green strategy in the request and also explains the factors which can impact the green marketing. This exploration paper is descriptive in nature and grounded on secondary sources which are collected from different sources similar as books, websites, papers and exploration paper.

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